Users will soon have a updated setting that enables them to lessen the amount of AI-created videos appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
This change is being tested over the next few weeks before a global launch. This development comes amid a surge in AI content, fueled by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the most rapidly expanding channels on a competing service only show AI-generated videos. A significant portion of this output is considered low-quality AI content, a term for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the power to increase or decrease of that, according to their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its app tagged as made with AI. In total, over 100 mn pieces of content are uploaded to the service every day, making AI-generated material a minor percentage of its complete catalog.
How to Adjust Settings
Members will be in a position to reduce or increase the level of AI content they watch by using the content preference option in the application and selecting the AI content topic. Other topics that can already be modified under the filter include politics, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s policies require content makers to label lifelike artificially created content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the service will now attach an “AI-made” label to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to help prevent users from trying to evade the labeling process.
AI Literacy Programs
The platform is also establishing a $2 million AI literacy fund for experts and groups to produce learning resources about responsible artificial intelligence. This program will benefit educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, during debate over plans to cut jobs for numerous review team members in the United Kingdom. The company is expected to cut a significant number of roles in its trust and safety department in London, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but AI can protect employees by eliminating the most graphic content prior to it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.
It is vital to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
